We use tracking and evaluation techniques on our websites, which are described below.
1) Google Tag Manager
A) Purpose of the processing
Google Tag Manager is a service provided by Google. It is used to manage website tags via a user interface. The purpose is to make the integration and management of tracking and analysis tools efficient and flexible.
B) Scope of the processing
The Google Tag Manager itself does not process any personal data, but merely triggers other tags that may themselves collect data (e.g. Google Analytics). However, the IP address may be forwarded to Google, as the service is delivered via the Google servers. In addition, the integrated tags may process personal data - in this case, the relevant information on the respective tools applies. The Google Tag Manager does not access this data.
The WebBeacon www.googletagmanager.com/gtag is processed for analysis and marketing purposes. These would be optimization of our marketing activities, user behavior, reach analysis. The web beacon contains a unique ID.
C) Legal basis
The use of Google Tag Manager is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, the Google Tag Manager will not be loaded and therefore neither will the tracking technologies integrated via it. Consent is given via the consent banner or the cookie settings.
D) Revocation
You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by not giving your consent to the setting of the cookie.
E) Storage duration
The Google Tag Manager itself does not store any personal data. Any storage periods depend on the specific tools and services integrated, to which reference is made in each case.
F) Recipient of the data
The recipient of the data is Google Ireland Limited and, if applicable, Google LLC in the USA. Google also processes your data in the USA. Google is certified under the EU-U.S. Data Privacy Framework, which ensures an adequate level of data protection. Google receives the above-mentioned data as a processor. We have concluded a data processing agreement with Google.
Registered office: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website: https://tagmanager.google.com/
Data protection information: https://policies.google.com/privacy?hl=de
2) Google Analytics
A) Purpose of the processing
Google Analytics is a service provided by Google. We use it to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
B) Scope of the processing
During your website visit, your user behavior is recorded in the form of "events". Events can be
Page views
Making contact via the contact form
First visit to the website
Start of the session
Websites visited
Your "click path", interaction with the website
Scrolls (whenever a user scrolls to the end of the page (90%))
Clicks on external links
Interaction with videos
File downloads
Language setting
Also recorded:
Your approximate location (region)
Date and time of your visit
Your IP address (in abbreviated form)
technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
Your internet provider
the referrer URL (via which website/advertising medium you came to this website)
The web beacon google-analytics.com/g/collect contains IDs and information on screen resolution, browser and operating system.
We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.
In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
C) Legal basis
The use of Google Analytics is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Google Analytics will not be loaded without your consent. Consent is given via the consent banner or the cookie settings.
D) Revocation
You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by not giving your consent to the setting of the cookie.
E) Storage duration
The data sent by us and linked to cookies is automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.
F) Recipient of the data
The recipient of the data is Google Ireland Limited and, if applicable, Google LLC in the USA. Google also processes your data in the USA. Google is certified in accordance with the EU-U.S. Data Privacy Framework, which guarantees an appropriate level of data protection. Google receives the above-mentioned data as a processor. We have concluded a data processing agreement with Google.
Registered office: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Website: https://analytics.google.com/
Terms of use of Google Analytics: https://marketingplatform.google.com/about/analytics/terms/de/
Data protection information: https://policies.google.com/privacy?hl=de
3) Google Ads Conversion Tracking
A) Purpose of the processing
We use Google Ads to place targeted advertising on external websites and within Google search results. On our website, we record whether users have reached our website via a Google ad and have carried out certain actions (e.g. purchases or inquiries) there. The aim is to measure the success of our advertising campaigns.
B) Scope of the processing
As part of Google Ads, so-called conversion tags are integrated on our website, which can set a cookie on the user's device when visiting certain pages. This makes it possible to track whether a user has carried out a certain action (e.g. a purchase or registration) after clicking on an ad. Among other things, Google processes the IP address, browser information, website interactions and the URL of the page visited. This information can be linked by Google to a Google account if the user is logged in. In addition, the cookie is used to assign the content you have consumed. This can, for example, prevent you from being shown an advertisement that you have already seen.
C) Legal basis
The use of Google Ads conversion tracking is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, the corresponding tags will not be loaded. Consent is given via the consent banner or the cookie settings.
D) Revocation
You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by not giving your consent to the setting of the cookie.
If you do not wish to receive interest-based advertising, you can deactivate the use of cookies by Google for these purposes by visiting the page https://www.google.de/settings/ads .
Alternatively, you can disable the use of third-party cookies by visiting the Network Advertising Initiative opt-out page.
E) Storage period
The data collected via Google Ads is anonymized after 30 days. The cookie information is also deleted after 30 days.
F) Recipient of the data
The recipient of the data is Google Ireland Limited and, if applicable, Google LLC in the USA. Google also processes your data in the USA. Google is certified in accordance with the EU-U.S. Data Privacy Framework, which guarantees an appropriate level of data protection. Google receives the above-mentioned data as a processor. We have concluded a data processing agreement with Google.
Registered office: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website: https://ads.google.com
Data protection information: https://policies.google.com/privacy?hl=de
4) Microsoft Bing Advertising
A) Purpose and scope of processing
Our website uses the Microsoft Advertising service. Microsoft Advertising is an online advertising program from . ("Microsoft").
We use the so-called Universal Event Tracking (UET) within the Microsoft Advertising service, which collects and stores data on this website for marketing and optimization purposes.
For this purpose, your surfing behavior on our website is analyzed, e.g. which offers you have viewed. Microsoft stores a cookie in your browser for this purpose. Your visits are recorded via this cookie. The cookie is used to uniquely identificate your web browser and not to identificate you personally.
Microsoft processes the data collected about you on this website as the sole controller under data protection law. In this context, it is possible that your data may be transferred by Microsoft to the USA. The European Court of Justice has ruled that the USA is a country with an inadequate level of data protection. In this context, there is a particular risk that your data may be processed by American institutions/authorities for control and monitoring purposes without you having sufficient legal recourse against this.
B) Legal basis
The legal basis for this data processing is Article 6(1)(a) GDPR (consent).
Here you can also assert the data subject rights to which you are entitled vis-à-vis Microsoft (e.g. right to erasure).
C) Revocation
You can deactivate the use of cookies by Microsoft and thus revoke the consent you have given us for the use of the Microsoft Advertising service or refuse consent to the use of Microsoft Retargeting by following the link below: https://choice.microsoft.com/de-DE/opt-out
D) Recipient of the data
The recipient of the data is Microsoft Ireland Operations Limited.
Registered office: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin, Ireland 18, D18 P521
Data protection information: https://privacy.microsoft.com/de-DE/privacystatement
5) Microsoft LinkedIn Ads
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland is responsible for the collection and processing of personal data in connection with LinkedIn Ads. Please note that LinkedIn collects and processes certain information about your use of our website and your interaction with LinkedIn ads, even if you do not have a LinkedIn account or are not logged in to LinkedIn. For information on data processing by LinkedIn, please refer to the LinkedIn privacy policy.
As a company, we use LinkedIn Ads to display targeted advertising to people who are potentially interested in our services or products. This processing is based on the consent of users in accordance with Art. 6 (1) (a) GDPR, which is given by interacting with LinkedIn services or accepting cookies.
In addition, LinkedIn provides us with anonymized data to measure the effectiveness of our advertising campaigns and to optimize our advertising strategies. We only have indirect access to this anonymous data via the reports and analyses that LinkedIn provides.
The personal data is only stored by us for as long as is necessary for the above-mentioned purposes or as long as there are statutory retention obligations. As soon as the processing of the data is no longer necessary or you withdraw your consent, the data will be deleted or anonymized.
You have the right to withdraw your consent at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out prior to the withdrawal. You can prevent the collection and processing of your personal data by LinkedIn Ads by preventing the storage of third-party cookies in your browser settings or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com).
For more information about your rights and how LinkedIn Ads processes personal data, please refer to the LinkedIn privacy policy.