Multi-Brand Beverage Ecosystem

Close-up collage of vibrant beverages: purple iced drink, green latte, iced coffee, coffee beans, and orange slices.

SEB Professional Beverage’s strength lies in the synergy of its brands. Across traditional espresso, fully automatic coffee, filter brewing, tea, and fresh juice, operators gain access to a fully integrated beverage solution - delivered by one trusted partner from concept to service. Instead of managing multiple suppliers, businesses benefit from a unified ecosystem that ensures consistent quality, operational efficiency, and seamless coordination.

Rather than focusing on individual machines, SEB Professional Beverage takes a holistic perspective: how each brand works together to solve real operational challenges and ensure guests have a smooth experience.

Tharyn Estévez, Global Marketing Director SEB Professional Beverage:

“Customers

today

seek

integrated

concepts,

not

standalone

machines.

Our

multi-brand

portfolio

–

WMF,

Schaerer,

Curtis,

San

Marco,

and

Zummo

–

works

together

deliver

comprehensive

beverage

solutions.”

A Schaerer Coffee Soul machine in a stylish cafe setting, with two people enjoying coffee on a sofa nearby.

Schaerer Coffee Soul 12 serving delicious cappuccino in a hotel lobby

A Day in the Life: Seamless Across Every Touchpoint

Reimagining the Hotel Experience:

Lobby Café: A La San Marco espresso machine showcases barista craftsmanship, delivering Italian authenticity and theater in every cup.
Breakfast Service: WMF and Schaerer fully automatic machines provide speed, consistency, and effortless quality, even during peak hours.
Pool or Spa: Freshly squeezed juice from a Zummo system offers vibrant, health-forward refreshment.

Different environments. Different operational demands. One integrated partner connecting every beverage moment. This is the value of SEB Professional Beverage: supporting the full guest journey while simplifying operations behind the scenes. The result is a cohesive experience that strengthens brand identity and improves workflow.

Brand Expertise - Strategically Aligned

WMF – Intelligent automation for consistent, premium coffee with minimal effort. Perfect for hospitality, offices, and self-service. Models like WMF Elevation 10 and WMF Peak 50 make professional-grade coffee accessible even in compact environments.

Schaerer – Flexible, modular machines that adapt to specific volumes and concepts. The 100,000th Coffee Soul milestone highlights its global success and reliability.

Curtis – Expert in high-volume filter coffee and tea brewing, delivering speed, reliability, and consistency across conferences, catering, and hospitality venues.

La San Marco – 100+ years of Italian espresso heritage. Barista-focused machines for venues that value authenticity, aesthetics, and hands-on preparation.

Zummo – Automatic fresh juice solutions that meet growing demand for natural, health-forward beverages, complementing hot beverage concepts seamlessly.

Together, these brands create a smarter, more integrated beverage solution than any standalone machine could provide

“La San Marco emphasizes its Italian roots and expertise in traditional coffee. Zummo expands our coffee range with the fast-growing juice category and complements it perfectly.”